Tovuti Assets only available on Desktop

Tovuti Brand Guidelines

Logos

Note: For the most part, the logo will have the type and logo mark combined, but there are some instances when the logo mark can be used separate from the type. Exceptions usually occur with apparel, swag, app stores and sometimes the website.

Logotype + Mark

Logomark

G2/Capterra/B2B Site Image

Clear Space

Give the logo space. To preserve the integrity and visual impact of the logo, always maintain adequate clear space around it. It’s an integral part of the design, and ensures the logo can be seen quickly, uncluttered by other logos, symbols, artwork or text.

Logotype + Mark
Tovuti LMS Logo
Logomark
Tovuti LMS logo

Logo Use and Misuse Rules

When using the logo, take care to not harm its integrity by altering it or exercising your personal creative freedom. The following are merely a few examples of what wouldn’t be OK.

Tovuti LMS wrong logo

Never manipulate the form by removing any of the elements.

Misuse
Tovuti LMS wrong logo

Never alter the color, whether it’s by adding a gradient to the type or changing the color of the mark.

Misuse
Tovuti LMS wrong logo

Never skew, manipulate or change the form or structure of the mark or type.

Misuse
Tovuti LMS wrong logo

Never manipulate the color of the logo whether it’s a gradient or any other color.

Misuse
Tovuti LMS wrong logo

Never add an effect to the logo, including drop shadows, bevels or gradients.

Misuse
Tovuti LMS wrong logo

Never change the typeface of the logo.

Misuse
Tovuti LMS wrong logo

Do not at any time angle the logo It always sits on a 0 degree angle.

Misuse
Tovuti LMS logo

Never screen back or add opacity to the logo.

Misuse

Other Logo Applications: Using the logo on backgrounds

We’re proud of our logo, so readability is essential. Only use the logo on white, light gray backgrounds. In situations where we don’t have control over the printing process, play it safe and use an alternate logo, even if the background is white.

Proper
Tovuti LMS
Proper
Tovuti LMS
Misuse
Tovuti LMS

Colors

Primary Colors

The Tovuti Blue, Tovuti Orange, and white in our primary color palette come together to create a simple yet bold and energetic expression.

Pantone® 422
30 41 53
#1E2935

Pantone® 7413
233 137 46
#E9892E

Secondary Colors

The secondary and tertiary palettes add a natural brightness that reflects the optimism of learning environments. This more modern set of colors is tailored to reach newer audiences that have more of a consumer mentality than Tovuti’s traditional customers.

#007AFF

#45CDA4

Theme Colors

Success

Danger

Warning

Info

Typography

Brand Font

Graphik

Originally released in 2009, Graphik has quickly become a modern classic. With a rational grid composed of nine weights in eight different widths, the Graphik Collection is created for maximum flexibility in communication. Inspiration for Graphik came from designer Christian Schwartz’s enduring interest in the expressive possibilities found in ordinary sans serif typefaces. This stems from his early exposure to Modernist graphic design, particularly posters, from the mid-twentieth century. The purposeful, elegant plainness and wide range of widths allow the Graphik collection to move effortlessly between being a central design element or playing a supporting role in editorial design, corporate branding, video and broadcast design, websites, apps, and user interfaces.

0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcefghijklmnopqrstuvwxyz

300 - Light
300 - Light Italic
400 - Normal/Regular
400 - Normal/Regular Italic
600 - Semi Bold
600 - Semi Bold Italic

Headings

H1 | Font Weight: 800 / Extra Bold

Quick brown fox jumps.

H2 | Font Weight: 800 / Extra Bold

The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.

H3 | Font Weight: 800 / Extra Bold

The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.

H4 | Font Weight: 700 / Bold

The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.

H5 | Font Weight: 700 / Bold
The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.
H6 | Font Weight: 700 / Bold
The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.

Paragraph

Font Weight: 400 / Regular

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec dolor nisi, posuere vitae tincidunt et, molestie sit amet purus. Pellentesque consectetur tortor a fermentum blandit. Sed scelerisque id est non vulputate. Ut dapibus nibh eget diam blandit, nec egestas mi viverra. Duis non gravida nunc, eu sodales magna.

Blockquote

Font Weight: 400 / Regular Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec dolor nisi, posuere vitae tincidunt et, molestie sit amet purus. Pellentesque consectetur tortor a fermentum blandit. Sed scelerisque id est non vulputate. Ut dapibus nibh eget diam blandit, nec egestas mi viverra. Duis non gravida nunc, eu sodales magna.

Brand Font Google Fonts Alternative

Inter

Inter is a typeface carefully crafted & designed for computer screens.

0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcefghijklmnopqrstuvwxyz

400 - Normal/Regular
400 - Normal/Regular Italic
700 - Bold
700 - Bold Italic
800 - Extra Bold
800 - Extra Bold Italic

To embed the Tovuti Brand font (Google Font Alternative), copy this code into the <head> of your html

<link href="https://fonts.googleapis.com/css2?family=Inter:[email protected];700;800&display=swap" rel="stylesheet">

CSS rules to specify Tovuti Brand font

font-family: 'Inter', sans-serif;

Brand Font System Font Alternative

Arial

0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcefghijklmnopqrstuvwxyz

400 - Normal/Regular
400 - Normal/Regular Italic
700 - Bold
700 - Bold Italic

Iconography

Our icon system is inspired by learning. It aims to be bold, communicative, and hard working. Each icon has an outline and fill version. Filled versions work well at small sizes in product while the outlined version works better in signage and marketing.

Tovuti Feature Icons

Coming Soon

System Icons

Coming Soon

Badges

Coming Soon

Illustration

Hero Illustrations

Used in high impact moments, and can be used as background with overlaid copy.

Coming Soon

Spot Illustrations

Used in smaller moments, usually paired with copy as visual aid so that the content can be easily understood.

Coming Soon

Badges

Badges are quick-read / literal illustrations focusing on one main idea.

Coming Soon

Photography

Interactions

Express Learning

Coming Soon

Compositions

Open with negative space

Coming Soon

Locations

Simplified learning / corporate space

Coming Soon

Messaging

Taglines

#1 Ranked Learning Management System

Tovuti's all in one cloud-based learning management system (LMS) gives you all the tools you need to create, deliver, and track the effectiveness of your eLearning programs.

MOYO

If moyo is at the heart of the way we live our lives and operate as a company, then these fundamental beliefs are the tools we use to guide us into the moyo lifestyle.

Motivation

Our motivating goals are to be honest, moral, and ethical. Our team has a sincere and intrinsic drive to inspire innovation in our teams, uplifting each other to accomplish the impossible to best serve our clients with superior outcomes.

Oneness

The team at Tovuti is just that – a team. We believe that we all have a role to uphold the Tovuti culture, brand, and product. Our team mindset keeps every person accountable, reliable, and responsible for their role in supporting each other. When one of us wins, we all win, and when one of us loses we have the whole team for support. Operating with unity provides family, comradery, and an invaluable oneness within our culture.

Young at Heart

Deeply fundamental to our growth is to keep curiosity alive and the elements we learn from early childhood. We regularly encourage our team to re-read childhood classics. We review often the simple qualities that children’s books remind us of – kindness, generosity, curiosity, and belief in one’s ability to create, explore, and stand up for what matters.

Overcome

We approach problems as opportunities that we can overcome. When a challenge arises, we accept it head-on, confident that as a team we can find the right solutions to overcome. Overcoming means that when a challenge is presented, we have the drive to continue and the creativity to do so successfully.

History & Meaning of MOYO.

Moyo is a Swahili word used to describe the heart of one’s character; it is an encapsulating term to describe an honorable spirit of moral fiber. To be “moyo” is to be respected and revered in the community. It is the centerpiece of Tovuti’s culture. We strive to be moyo in every way- starting within, and extending this excellence to our families, colleagues, product, and customers. Collectively, we have come up with the four operating principles that make up our heart to keep us moyo and moving forward.

Values

Animated Post
Motivation
Goto Vimeo Video
Play icon
Animated Post
Oneness
Goto Vimeo Video
Play icon
Animated Post
Young at Heart
Goto Vimeo Video
Play icon
Animated Post
Overcome
Goto Vimeo Video
Play icon

Culture

Be Honest, Moral and Ethical
Inspire, Uplift and Serve Daily!
Communicate early and often
Objectives stay the same, plans can change
Culture over skillset
Promote within over outside
Lead with the positive dominate
Be right, be wrong don’t be judgmental
Personal growth must lead over selfishness
RHIP and RHIR (google it)
It's not a problem unless you offer up a solution
Catch up never ask for people to wait up
Judge the intent not the delivery
Be an athlete or unicorn but never be a high powered culture killer
Grow your team not yourself
Table top over Flagpole
Do what has to be done so others don’t
Loose the clock, find the passion
Lead with the end in mind
Look beyond the obvious

Culture Is Everything

The work of Tovuti starts with our people. Our team is comprised of people who exhibit characteristics that we believe to be unicorns among the masses. This means we get the privilege to work alongside outstanding people as a team. The culture that we curate is a direct reflection of the team’s health and wellness. We work hard to provide a safe, exciting, and inspiring work environment to move our company forward and advance the skills of our people. Prepare to be challenged and expect to grow alongside an extraordinary team.

Be Honest, Moral and Ethical

In short, we base our actions on being honest, moral, and ethical. This looks different for individuals, however, holding yourself accountable to these actions spreads to the way you treat colleagues and clients. At Tovuti, we strive for a culture that praises honesty, even when we make mistakes. Honesty is not based in fear, but rather in accountability to be trustworthy, loyal, and fair. Owning up to our faults provides a safe environment for trial-and-error innovation and fuels the growth of our company.

Inspire, Uplift and Serve Daily

At Tovuti we always inspire, uplift, and serve ourselves, our team members, and our clients. The daily purpose of our actions is to serve others by uplifting and inspiring their potential. Serving others means we are worthy of reliance and trust in a relationship. Within these relationships, we get the opportunity to serve by uplifting and inspiring. To uplift is to elevate someone morally or spiritually to a positive level or state of mind. To inspire is to fill someone with the ability to do something, especially to do something creative.

Objectives are Static, Plans Change

Our aptitude for adaptability sets us apart. We always take into account the unexpected and are ready to creatively problem solve to reach our goals. We do this by defining our goals before we create the process to get there. This doesn’t mean we aren’t dependable on sticking to a process – it means we are capable of adjusting strategy if we find that a more effective or efficient way to reach our objectives.

Communicate Clearly, Early and Often

Timely, open, and honest communication is the key to successful teams and bonds. We believe that if you need something, then to say it. Speaking up allows us to remove roadblocks, cultivate ideas, uncover misunderstandings, and confirm beliefs. Our method of communication is three-part – first, we share our appreciation, then our concerns, and finally our solutions.

Promote Within

This fundamental works in two ways. Because our team is comprised of top-tier talent, we always look at how we can best advance. We always look to promote from our own talent pool before we look to hire from the outside. In another sense, we always promote ourselves when we represent our brand to clients. It is important to us that we focus on the services and solutions Tovuti can provide. We never belittle other brands or compare, but rather we promote our experts, ideas, and products.

Plant the Positive, Uproot the Negative

We believe that a positive mindset is the bridge between can’t and can. We look at the impossible and think “How can we do that?” At Tovuti, we achieve extraordinary outcomes by keeping our minds focused on what we can accomplish.   We actively challenge ourselves and each other to keep this mindset as we are tasked with challenges. By encouraging the accountability of positive mindsets, we write blank checks for problem-solving.

Identify Problems By Their Solutions

Tovuti is a team of problem solvers that always believes there is a solution. The focus of our work is to provide clients with meaningful solutions that work for their Learning Management Software needs. We hold problem-solving as a standard for our own company as well. To identify a problem, we also expect that a solution (or many!) be presented as well. Problems present opportunity for idea cultivation, growth, and innovation.

Animated Post
Culture is Everything
Goto Vimeo Video
Play icon
Animated Post
Be Honest Moral & Ethical
Goto Vimeo Video
Play icon
Animated Post
Inspire Uplift & Serve
Goto Vimeo Video
Play icon
Animated Post
Objectives Are Static Plans Change
Goto Vimeo Video
Play icon
Animated Post
Communicate Early & Often
Goto Vimeo Video
Play icon
Animated Post
Promote Within
Goto Vimeo Video
Play icon
Animated Post
Plant Positive, Uproot Negative
Goto Vimeo Video
Play icon
Animated Post
Identify Problems by Their Solutions
Goto Vimeo Video
Play icon

Social Media

Zoom Background Options

These are the only approved Zoom backgrounds for Employees.

LinkedIn Employee Cover Photo Options

These are the only approved LinkedIn cover photos for Employees.

Email Signatures

Bryan Funk

Tovuti LMS Director of Design

208-954-4981
[email protected]

See the Pen Tovuti Signature - Bryan Funk by Bryan Funk (@tovuti) on CodePen.

Tyson Chaplin

Tovuti LMS Chief Learning Officer

208-891-1364
[email protected]

See the Pen Tovuti Signature - Tyson Chaplin by Bryan Funk (@tovuti) on CodePen.

See the Pen Tovuti Signature - Eric Stone by Bryan Funk (@tovuti) on CodePen.

Lorena Allred

Tovuti LMS Customer OnBoarding Specialist

208-473-7328
[email protected]

See the Pen Tovuti Signature - Lorena Allred by Bryan Funk (@tovuti) on CodePen.

Ryan Rankin

Tovuti LMS Tier 2 Support

208-484-2688
[email protected]

See the Pen Tovuti Signature - Ryan Rankin by Bryan Funk (@tovuti) on CodePen.

Jeremy Morris

Tovuti LMS Chief Technology Officer

619-300-5706
[email protected]

See the Pen Tovuti Signature - Jeremy Morris by Bryan Funk (@tovuti) on CodePen.

Michael Krause

Tovuti LMS Chief Experience Officer

571-249-4144
[email protected]

See the Pen Tovuti Signature - Michael Krause by Bryan Funk (@tovuti) on CodePen.

Salle Uberuaga

Tovuti LMS Executive Assistant

208-246-8601 | 208-794-2326
[email protected]

See the Pen Tovuti Signature - Salle Uberuaga by Bryan Funk (@tovuti) on CodePen.

Ryan Hart

Tovuti LMS Chief Operating Officer

253-224-7624
[email protected]

See the Pen Tovuti Signature - Ryan Hart by Bryan Funk (@tovuti) on CodePen.

Alex London

Tovuti LMS Customer OnBoarding Specialist

208-473-7328
[email protected]

See the Pen Tovuti Signature - Alex London by Bryan Funk (@tovuti) on CodePen.

Heather Miller

Tovuti LMS Customer OnBoarding Specialist

208-473-7328
[email protected]

See the Pen Tovuti Signature - Heather Miller by Bryan Funk (@tovuti) on CodePen.